Principle to develop logical slide flow to build a sensible and engaging story for the audience.
Everyone likes a good story.
Right.
This is also true here focused attention is a rare commodity to get our points across.
We need the attention of the audience and to get that we must develop an engaging story line.
Always assume your presentation is competing for the limited time and attention of the audience.
With multiple other information channels and distractions surrounding them.
So the quality of your content must be superior.
Try to make it easy for the audience to focus on your message and follow your story.
This is especially important when working on large presentations in the investment banking world such
documents are pitch books investor decks confidential information memorandums and management presentations
documents that present business or investment opportunities at great length and detail.
They must show a clear and logical investment theme or equity story that makes sense to the audience.
So it is critical that you create an engaging and logical storyline to hold the attention of the audience
throughout the entire presentation.
This is Principle Number two and it is important.
Stay tuned for our next video.